The Missed Round

(El Piedra)

Poster
70 cm x 100 cm

Category
Films,
Cinematographic industry


The Missed Round (“El Piedra”) is Rafael Martínez Moreno's first full-length film. It tells the story of Colombian boxer Reynaldo “El Piedra” Salgado, whose life changes when Breyder, a 12-year-old boy from Cartagena who works on the streets of the city, appears claiming to be his son. Now, two loners must learn to form a family together.

The poster was intended to showcase the film's innovative approach to boxing: it's not as usual about the epic contender. It is about finding dignity in the face of supposed defeat.


Year
2017
 
Design studio
Ere

Creative Direction
Rodrigo Torres

Art Direction & Design
Camilo Baquero

Client
Miramar Entertainment



© 2024
designed by Trashumantes