Refresh

The newest Colombian short films

Visual system & Campaign
several media

Category
Institutions,
Cinematographic industry


“Refresh” is the project of Proimágenes Colombia that annually promotes new Colombian short films inside and outside the country.

For the visuals and campaign, I created a fresh and fun concept, where newborn babies with different emotions (smiling, crying, amazed, etc) are the protagonists of the graphic, suggesting the relevance and meaning that these short films have for their directors and for the new cinema in Colombia. The logo has a typographic treatment in the first “E” that evokes the constant renovation of the films.




Year
2020
 

Design studio
Lip

Creative Direction
Lucho Correa

Art Direction & Design
Camilo Baquero

Client
Proimágenes Colombia.
The organization promotes and finances Colombia cinema around the world



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designed by Trashumantes