REFRESH

^{Branding & Campaign

several media

Category
institutions,

cinematographic industry}

"Refresh" is a communication project of Proimágenes Colombia that annually promotes new Colombian short films inside and outside the country.

For the image and the campaign, I created a fresh and fun concept, where newborn babies with different reactions (smiling, crying, surprised, etc) are the protagonists of the image, suggesting the relevance and meaning that these short films have for their directors and the cinema in Colombia. The logo has a typographic treatment in the first "E" to communicate the constant renewal of the films.