El redentor

Juvenile Re-socialization Center

Poster
70 cm x 100 cm

Category
Institutions,
Non-Profit Organizations


“The productive entrepreneurship program” is a training program from El redentor Juvenile Re-socialization Center in Colombia.

The client needed a poster to promote the program among the reformatory interns. I decided to use the information about the workshop to build with it a visual concept that would link the bars, which usually have a negative connotation, and some graphics of economic growth, thus connecting both visual universes into one. This, as an attempt to invite the population of the reformatory to imagine other possible life scenarios.




Year
2019

Awards & Recognitions
Shortlisted at ElDorado Festival
2019
 

Design studio
Lip

Creative Direction
Lucho Correa

Art Direction & Design
Camilo Baquero

Client
Fundación Acción Interna.
This NPO promotes second chances for the prison population in Colombia



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designed by Trashumantes