CaninoInterno

Resocialization therapy programm with dogs

Poster
70 cm x 100 cm

Category
Institutions,
Non-Profit Organizations


“CaninoInterno” is the resocialization therapy program with dogs for the inmates of the women's prison El Buen Pastor in Bogota, Colombia.

The client needed a poster to promote the program. I decided to resignify the bars, which usually have a negative connotation, to show the close relationship between dogs and inmates that the program involved and the positive experience it offered.


Year
2018

Awards & Recognitions
Communications Arts - Award of Excellence
2019
Shortlisted at ElDorado Festival
2018

Publications
Communications Arts - Advertising Anual
2019
 
Design studio
Lip

Creative Direction
Lucho Correa

Art Direction & Design
Camilo Baquero

Client
Fundación Acción Interna.
This NPO promotes second chances for the prison population in Colombia



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designed by Trashumantes